Sherif, known as Shazz to most of his clients, was inspired to venture into the dreadlocks business by a friend in South Africa, where he lived for over six years. He returned to Ghana eight years ago, eager to share the knowledge he had acquired. However, he waited for a year or two before starting his enterprise.
Starting with Limited Capital
Starting out, Sherif had no capital. He found a shop he liked, spoke to the landlord, and explained his business idea. He told the landlord that he had no money to pay the rent upfront but requested a probationary period to see how the business would go. During this time, he proposed to pay the rent monthly, and the landlord agreed. In the early stages of the business, Sherif would go out and invite clients himself. He offered to do their hair for free, and if they were pleased, they would return. He lived frugally and saved every month until he had enough to purchase his own shop.
Trichology and Product Creation
Sherif considers himself a trichologist; he also creates hair products. Trichology is the study of hair and scalp conditions and their treatments. Trichologists can offer advice and recommendations for individuals experiencing hair loss, hair breakage, oily scalp, and scalp psoriasis. Although he has no formal training in this field, Sherif believes that anyone can be whoever they want to be if they are willing to learn. He says, “This is a natural talent. I have not had any formal education to learn this skill.” His business is registered, and his products have been certified by the Food and Drugs Authority.
Challenges and Expansion
Sherif has one apprentice and no other employees because he doesn’t trust workers. He has two shops currently, having closed down two others due to workers’ unreliability. He notes that Ghanaians prefer foreign products to locally made ones. However, he exports his products to Germany, Guinea Bissau, and other countries, and also supplies to a few shops in Makola, otherwise, he sells his products directly.
Sherif is grateful for his health and life and says his passion keeps him motivated. He finds it satisfying when his clients appreciate his work. His advice to anyone looking to start a business is to learn how to save. He warns against taking loans with interest payments, leaving entrepreneurs with nothing, not even their capital.
Key Takeaways:
- Prioritize customer satisfaction and build strong relationships – Sherif built his clientele by offering free hair services initially. Satisfied clients became loyal customers.
- Creatively explore options even when faced with financial constraints – Sherif started with limited capital but didn’t let it deter him. He negotiated with the landlord, demonstrating resourcefulness and persistence.
- Stay committed and resilient even in the face of obstacles – Sherif’s determination led to exporting products and expanding his business.
Kindly share your thoughts on Sherif’s business journey in the comment section below.
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